How to Turn One Good Article Into a Year of Helpful Content
Publishing useful content regularly can sound like a bigger commitment than it really needs to be. For many business owners, one of the first concerns…
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Building a Website That Helps Customers Before They Call
Most service business websites are built around a simple assumption: someone visits the website, looks at the services the business provides, and decides whether to…
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Your Customers Are Searching for Answers. Is Your Business Showing Up?
When a business owner says, “My customers can’t find me online,” they are usually thinking about one kind of search. plumber near me irrigation company…
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Why Getting Found and Getting Chosen Are Two Different Problems
Many business owners think the hardest part of online marketing is getting found. And to be fair, that is a real problem. If your business…
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What Makes Someone Stay on One Website While Leaving Another?
Most people do not carefully evaluate every website they visit. They do not open a notebook, compare every service, or methodically read every paragraph before…
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Why No One Is Clicking Your Website in Google
A while back, a business owner I work with told me something that stuck. He had searched for his own business on Google—and couldn’t find…
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Why people visit your website but don’t contact you
People are finding your website. They’re looking around. Maybe they click on a service page, scroll for a bit… and then leave without contacting you.…